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Brandmovers and Nespresso teamed up to produce the


Nespresso wanted to raise consumer awareness about their free Nespresso capsule recycling service and encourage consumers to recycle their own capsules. Using Vélosophy bikes made from recycled aluminum Nespresso capsules as grand prizes, Brandmovers created a meaningful digital experience where consumers showed off their "small steps" to be more sustainable.


Learn how Brandmovers designed the #MySmallStepsSweepstakes to drive consumer engagement, the specific messaging and social strategy used to drive traffic online, and the specific results of this recycling awareness campaign. 


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Discover how the #MySmallStepsSweepstakes earned over 34,000 consumer entries.

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